How are incentives and tax breaks any less "big government" than a tax itself? You still need an agency to oversee the administration of the incentive and tax break. That argument isn't anti-big government, it's "I don't want to pay for my negative externalities".
Taxes are a cost of doing business. Tax breaks and incentives is unearned income.
So what? Figure out if the idea is likely to work and judge it based on its merits. Unless you're ready to prove that "taxes and big govt" necessarily and inexorably lead to adverse outcomes because of basic physical laws, the way you're evaluating policy proposals is totally irrational.
Taxes are a cost of doing business. Tax breaks and incentives is unearned income.