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by codingdave 4072 days ago
It may be time to explain the "So What?" test of writing again.

You should ask yourself that question any time you write an article. (Or give a talk, teach a lesson...) If you gave enough information, that should sound like a stupid question. But if it sounds like something that might reasonably be asked, you forgot to communicate something important. In this case, the big missing piece of data is what they will be using instead of dropbox.

Because without that critical piece of data, this entire article can be summed up as "Dropbox sucks."

5 comments

"Dropbox sucks", with specific reasons why, is informative to me as a potential user.

Not sure "so what?" is a reasonable test anyway. If you're snarky enough, couldn't you ask that about any article at all?

It doesn't matter how snarky you are. You're not asking whether it matters to you, but whether it matters to your audience. Unless you're writing to an audience of nihilists, the test is still a helpful judge of newsworthiness.
The title of the article was "4 reasons why we are leaving Dropbox" and not "10 alternatives to Dropbox", which would be an interesting, but totally different article on it's own. It is good to read about these issues, as these days many people think about moving from A to B in cloud storage.

Personally i moved all my storage, contacts and calendars over to a self-hosted owncloud instance, which i did not regret so far. But i'm not going to write an article about it ...

It's important to voice concerns with wildly popular software but not very thought-provoking. You don't get the call-to-action feel without a discussion of solutions.
I don't know for them, but for me I have moved to self hosting with good sync by BitTorrent sync. Then at least I do not send my data to somewhere else. It's time people start to understand they are responsible for their own stuff, and third parties will never be.
I was taught the marketing angle: "So what?", followed by "Prove it!"
So what?