I can only answer for myself here, but the reason I choose Evernote over GKeep is:
Evernote is a company making money with their core product — which happens to be Evernote, the note taking service. I pay for Premium because it's a great service that works well for me, and the money I spend on them helps keeping the company afloat.
Google Keep is a product that's not making any money. It's an experiment for Google, the same way Google Wave was. I can't pay for it. While I honestly admire their willingness to ditch experiments that aren't fruitful, it also doesn't make me want to start relying on it because it might be taken out behind the shed in 6 months time.
Well, that and the fact that the Evernote ecosystem is _huge_ — a big plus.
In summary: (1) I dislike the UI, (2) I dislike Google apps on iOS devices, (3) it's Google, so it could be shut down at any moment and (4) my general dislike for moving all of my tech habits to Google services.
Also, I agree with czottmann that it isn't Google's core business or competency and thus I would rather go elsewhere.
Evernote is a company making money with their core product — which happens to be Evernote, the note taking service. I pay for Premium because it's a great service that works well for me, and the money I spend on them helps keeping the company afloat.
Google Keep is a product that's not making any money. It's an experiment for Google, the same way Google Wave was. I can't pay for it. While I honestly admire their willingness to ditch experiments that aren't fruitful, it also doesn't make me want to start relying on it because it might be taken out behind the shed in 6 months time.
Well, that and the fact that the Evernote ecosystem is _huge_ — a big plus.