Surprised that people dislike this comment. This is a meaning for "publican" much older than pubs, and the also the meaning of "publican" as described in Wikipedia [0] and as many of us have learned at school about Gospel of Luke (where this role of a despised tax collector or collaborator with the occupying Roman empire was at heart of the parable of the Pharisee and the Publican).
Seems absurdly cheap to me for something that draws in customers effectively. You'll probably make back the money in a few hours, and the rest of the month will be profit.
>To use any of these extra parts [chrome, trails, reviews, etc.] associated for a broadcast, a pub would need the permission of the Premier League. //
That's an interesting statement. Presumably though the Premier League licenses their feeds to multiple companies in different countries - shouldn't that exhaust their rights then; meaning a pub could sub-license from a foreign country within the EEA. Otherwise they're perverting free trade within the EEA.
There are actually talks within European Commision to make such country-based licensing illegal, i.e. it must be EU wide licensing, citing, as noted above, the free trade within the EEA.
http://www.bbc.co.uk/news/business-17150054