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by moron4hire 4074 days ago
There is nothing about niche audiences that make them particularly forgiving consumers. Quite the opposite, actually. Niche audiences tend to be the most critical. Don't readily hand them ammunition to dismiss a project early.

A niche audience might look past silly logos, or even adopt them wholehearted as part of their "other" identity. But they are still consumers and still need to be marketed to. In this case, a bad logo is better than no logo.

But bad copy is just bad copy.

Most people won't actually use any particular project they read about. Most of early-stage marketing (and posting links like this to link-share sites like HN) is about gaining mind-share. You're investing time now in getting your name out so that--6 months from now--people who will eventually become your core users will say to themselves, "yeah, I remember hearing about that."

And when they say that to themselves, they are going to retain that mental picture of the project from when they first heard about it. If that picture is "incomplete, pie-in-the-sky", then they will continue to think of it as that. You now have to fight against the long-tail of converting people over to the new normal of your project being "complete".

Granted, if Jonas Termansen has no interest in having users, then he should just ignore my post completely. But then, why did he prop up a website for his project, a project he's labored on for 4 years now?

If you put that kind of effort into something, you owe it to yourself to not sell it short.