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by kunle
4079 days ago
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I think the point was native mobile advertising (inside the "feed") vs. just mobile advertising (e.g. banners). Facebook doesn't really have a "banners" equivalent, hence, if Facebook is framing mobile as native advertising, and Google is framing mobile as banner advertising, and the growth rates/click through/ROI on each are different, then he's right that they might value mobile materially differently. |
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