[zaroth]

The cost isn't in the action of switching the setting. The cost is in overcoming the effects of _____ marketing, and evaluating re-learning the alternative products.

So any piece of software ever is a monopoly and should be broken up? First, we are talking about a page with a single text box in the middle and a list of blue links which are displayed after you click Submit. Are you serious? My 6 year old can used a search engine.

Also, exactly what marketing are you speaking of? And how does one "overcome the effects of marketing" anyway? Next we should outlaw the use of google as a verb meaning, 'to search'. Oh, wait, I'm sure the French have already done that.

The funniest thing is this isn't even about Advertisers and AdWords but actually organic search. Boggles the mind...