There may have been things lavished on doctors in the past, but as of a few years ago docs effectively can't get anything free unless it is under $10 an instance and less than $100/year.
$10/instance and $100/year are only the threshold for reporting, not the threshold for banning. Plenty of doctors are still getting lots of perks from the pharmaceutical industry.
In some circles, most notably in academia, doctors even consider it a mark of prestige to get expensive perks from multiple pharmaceutical companies. "Pfizer just asked me to speak at their conference in the Bahamas. Too bad I already agreed to attend Novartis's event in France!" The Sunshine Act does nothing to curb their corruption and only fuels their pride.
In some circles, most notably in academia, doctors even consider it a mark of prestige to get expensive perks from multiple pharmaceutical companies. "Pfizer just asked me to speak at their conference in the Bahamas. Too bad I already agreed to attend Novartis's event in France!" The Sunshine Act does nothing to curb their corruption and only fuels their pride.