[nicktal]

When are we going to learn? Ripping some tech PR and being at SXSW getting PMF with techies and media-types for a product that needs mainstream traction is a death-knell.

The same happened with Secret/Whisper last year and I commented that based on my focus groups in the Midwest, Yik Yak was going to clean their clock. And they did.

It's because mobile is so pervasive and mainstream we need to look at the market from a mature distribution perspective. Dare I say even from a packaged goods perspective. How do you get a new brand of yogurt on the shelves? What's the quality bar necessary? If you win at distribution where everyone lives, you win period.

The "Crossing the Chasm" Christensen model that worked for Google over a decade ago when the preferred medium of distribution of a tech product was not mainstream does not apply today for consumer.