[UUMMUU]

This has got to be entirely for their location data. While I see the migration of check-ins to swarm as Foursquares way to say individual check-in data is largely useless, their data on latitude and longitude of businesses as well as their somewhat lengthy knowledge about the venues from user reviews is very valuable. Foursquare is also probably cheaper than buying Yelp, or Google Places which are the only other ways to get this sort of in-depth information. Untappd is exclusively Foursquare so you also get a link to all that information. I see Foursquares migration away from check-ins and more of a location API as their way of saying "there are so many niche markets that do check-ins why not just focus on what we do so well which is providing location / review data"

[adrianpike]

If so, it's an odd way to go about it.

There's a huge number of location data aggregators out there, including Acxiom, Infogroup, Localeze, Factual, and dozens of smaller startups trying to get into the space.

They each sell their data for what I think are incredibly expensive amounts, but still far less than the cost to acquire 4sq.

They all have various amounts of trust and vetting of location data - that said, Foursquare is among the lowest in terms of trust. They've been trying to crack down hard on it for the last few years, but are still way behind the curve.

[maxerickson]

http://factual.com/ is the big player in place that no one has heard of.

I still think a lot of the urgency behind Google+ was from Facebook throwing up a landing page for every business they could get data for. The conversations between local businesses and customers are valuable conversations to host.

[mason55]

> While I see the migration of check-ins to swarm as Foursquares way to say individual check-in data is largely useless, their data on latitude and longitude of businesses as well as their somewhat lengthy knowledge about the venues from user reviews is very valuable

The problem is that without ongoing individual check-ins the aggregate data becomes stale and useless, especially when you're talking about the kind of small businesses that are going to make up the long tail of any monetization strategy. There's no way Yahoo! would do this as a pure data play unless they have a plan to revive the individual check-ins.

[UUMMUU]

I wonder if they are letting the smaller apps (like Untappd) be their check-in frontend and they basically just aggregate up all the locations the people have "checked-in". With Untappd, to create a new location, you have to download Foursquare and create it so it keeps users creating new venues and you immediately have a somewhat genre.