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by antonioevans
4076 days ago
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They pivoted to become the location data powering major mobile apps (ex. Twitter). Dealing with small business to monetize is hard. You can't charge the consumer because you need the checkin and to get enough of a sales team on the ground in the SMB market is astronomical. If you ask me if they should bring back checkin to core 4sq app, not sure if it's fully relevant anymore. Their new ad platform pretty much just monitors you as you walk. So geoloc ads. I like it, and if they get enough SMB advertisers they can be a good acquisition target. |
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I am as disappointed in the pivot of the app as everyone else, but it's hardly the sign of impending death the post (and many of these comments) make it out to be. 4sq built up an incredible points-of-interest database, and that is their real product.
By providing that POI data to other providers -- most notably Twitter -- they get much of the same data that checkins in their own app gave them. And Twitter is massively more popular than the Foursquare/Swarm apps ever was or ever will be.