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by crdb
4082 days ago
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Reading your comment, I immediately thought of: "Their campaigns find favour in cocktail parties in New York, San Francisco and London but are taken less seriously in Chicago. In the days when I specialized in posh campaigns for the New Yorker, I was the hero of this coterie, but when I graduated to advertising in mass media and wrote a book that extolled the value of research, I became its devil. I comfort myself with the idea that I've sold more merchandise than all of them put together." "A few years ago, Harry McMahan drew attention to the kind of commercials which were winning the famous Clio awards for creativity: [...] of 81 television classics picked by the Clio festival in the previous year, 36 of the agencies involved had either lost the account or gone out of business." - Ogilvy on Advertising, David Ogilvy |
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