[wodenokoto]

Partly, yes. You can just state that your app is design led. A large part of medium's selling point has been superior design.

Paper sole existence is an original, better interface to Facebook.

Design, as in usability has always been important. The question is, who is able to provide this? Are people who studied design at school good at providing usable designs or pretty designs?

One of the major problems in this debate is that a designers role is sometimes the person who comes in at the end and paints everything to look pretty, and sometimes it's a person who designs the entire user experience.

The danger is if too many desginers can only make it look pretty then management might start to rely on engineers ability to design instead of having an actual, dedicated focus on the design.

[zatkin]

UX designers would be the ones to deal with user experience.

Engineers would be the ones to develop the product's functionality.

What would be the kind of title for someone who "comes in at the end and paints everything to look pretty"?

[jamesdelaneyie]

UI Designer or Visual Designer.