[dorkitude]

Our thesis is that storing and analyzing ad hoc data is not a solved problem -- while it may be pretty easy at some scales, it is rather hard at others.

Keen IO takes an API-based approach to the problem, which means:

- developer abstractions are higher level than rolling your own

- scalability is as easy as "my bill went up" (as opposed to "my ALTER statements stopped working!" or "I need to leave mongo and buy a book on distributed system engineering!"

- ability to cover new/emergent use cases is a lot higher than you would get with an off-the-shelf analytics product