[fungi]

In all my time building websites the over emphasis on design has had a negative impact on the majority of projects i have encountered.

Non-design stake holders will obsess over design to the detriment of other less interesting issues, vendors are selected on the quality of mock up not their ability to deliver or technical expertise. Designer will go for gold and disregard best practice, what the user/product actually needs and what can be delivered on time and budget.

But I (like most people) do not work for apple/dropbox/megacorp... so my anecdotes are not exactly relevant to the article.