[pa5tabear]

Is it known that Apple leaders endorse the contents of Becoming Steve Jobs?

Perhaps Apple chooses to promote the work for the publicity despite its angle on Jobs' career stages. They might dislike the Isaacson biography now but they promoted it plenty when it came out...

[CamperBob2]

The Kremlinological aspects aren't too surprising -- neither Cook nor Ive is widely associated with the ancien regime at Apple so there's no downside for them in criticizing it. Mistakes Were Made, and so on, but the company is doing So Much Better Now.

From the point of view of the current leadership, it's time to both praise Jobs and bury him.