[err4nt]

Let's take off our HN Goggles with +5 Cynicism enchantment for a moment! What if this CEO feels a bond toward his team, and feels a desire inside his heart to help his employees conquer their dreams?

It doesnt have to make the business more money, all it has to do is alleviate the concerns and worries in his employees that make their lives hard, and if he has a work force full of happy fulfilled people, I bet THAT is how he will measure the success of this.

I don't think competitors figure into this much at all, this is inwardly focused. This is about strengthening the whole team, starting with the weakest financial link.