[spocked]

Images work really well when the user is surfing in general and not looking for something in particular. That explains why images are very important for Facebook Ads, while keywords are very important for Google adwords (search).

The only way to know is to keep running A/B tests.

[wishiknew]

What puzzles me is that most of the articles I've written for this site are working quite well in terms of CTR, and I never did A/B testing for them. Right now I have two images on my home page linking to my lessons, one is a beach and the other is a crowded live concert (they're relevant to the lessons). 20% of the 1% who clicked on the beach image have spent some time learning the song, whereas my crowded venue image has about 0% CTR. Perhaps I could find a better image for the 2nd lesson, sure, but if 6 people are interested in the 1st lesson when it's free, how many will want to buy it? I feel I'm losing my time. PS: Would you want to help me by doing some consulting for me? I really need somebody to see if I'm doing something stupid.