[JDiculous]

You're looking at it strictly through a profit maximizing financial lens, but obviously this move isn't strictly a financial one.

What if the purpose of businesses wasn't to maximize profit/ROI?

[atmosx]

> What if the purpose of businesses wasn't to maximize profit/ROI?

Mind-blowing concepts :-)

[Kalium]

Many of the same moves have to be taken if the business wants to remain solvent into the next fiscal year.