[maxcasey]

Have you thought about adding fields for design/consulting firm and CRM? Looks like Hillary is on Salesforce and Cruz is using (and probably overpaying) for Marketo.

The consultants are almost more interesting if you know the industry though. It looks like all the candidates built their sites internally, except for Rubio who is using Push Digital. Will be interesting to see which strategy works better.

[maxcasey]

FWIW, Dems seem to be outsourcing their digital needs more than Republicans. Looks like Bernie Sanders is with Wide Eye Creative and Martin O'Malley is with Blue State Digital. Potentially because there are many, many more successful Dem web firms (including one I work for lol) than there are Republican counter parts... Not sure though, just an interesting data point.

[eastbayjake]

Which firms are your Republican counterparts?

[maxcasey]

Because the Dems have been so much "better" or at least more advanced than Republican for as long as anyone can remember the entire Democratic infrastructure is so much more built up than the Republican. Good and bad at the same time though. There are a lot of really good Democratic firms and freelancers but there are also a few really good Republican firms and a lot of not so good one.

For example the Democratic field has some really great players in it like Bully Pulpit Interactive, Blue State Digital, NGP VAN, Wide Eye Creative, Target Smart etc... The Republican field has less but still some good ones like i360, Targeted Victory, Push Digital, NationBuilder, etc.

tl;dr - D's have more and historically better firms. R's have less total firms but this cycle we could maybe see them on an equal (possibly better? probably not, but possible) level as D's.

[pen2l]

Any idea what agency Clinton used to have the announcement video made? ( https://www.youtube.com/watch?v=0uY7gLZDmn4 ). Any idea on how much such a thing costs?

[maxcasey]

I would assume they made the video internally, but I have no idea. If a firm did it then they'll probably be locked up with a lot of Hillary work this cycle so they don't need to promote themselves.

Those types of videos aren't cheap by any means. That being said I think it was done really well -- especially in comparison to announcement videos like Rubio's[0], which is a mess of random clips pasted together.

[0] https://marcorubio.com/landing/stream/

[pen2l]

> I would assume they made the video internally, but I have no idea.

It would seem to be too good to have been made internally.

> Those types of videos aren't cheap by any means.

I'm still very curious to get an exact amount. Let's say the Hillary video... what, $200k? Maybe a lot of agencies will be unwilling to create a single video, in light of the argument that any campaign video has to fit in a bigger strategy... and the agency would rather work toward a bigger, cohesive strategic campaign which goes in millions amount?

[maxcasey]

EDIT: I was half right. They're using Hardpin Media[0][1]

[0] http://www.hardpinmedia.com/

[1] http://www.desmoinesregister.com/story/news/elections/presid...