[ge0rg]

1. Zero rating is good for customers.

This is probably more complicated. While large companies will have to follow suit and probably buy-in into the ZR deal of large telcos, startups and small buisnesess will essentially be cut off from (potential) customers.

For a small company, it will become a huge challenge to enter such markets - both logistically and financially, so in the end there will be no more Internet for the customers but only FacebookGoogleEbayNet...

[vishnuharidas]

@ge0rg You said it right. In this blossom of startups, the ZR will be too heavy for startups to handle. Example is, if Uber has a ZR on Vodafone worldwide, then no other cabs startups are going to raise. ZR is a sure death-shot for startups and SMEs.