[Perdition]

Large telecom companies ran a fairly effective campaign confusing people about what net neutrality was actually about.

I've heard all kinds of silly things like net neutrality wouldn't allow end-user set QOS. Or that it wouldn't allow ISPs to throttle people who exceed "acceptable use" limits.

As for the proposal in the OP I don't see the issue with it. Plenty of companies make arrangements (usually physical co-location of servers) with ISPs so that certain content doesn't count against users data caps.

That could get abusive if the ISP had a very low data cap but coincidentally services also owned by the ISP were off cap. But in most situations they are just giving you something extra, not taking away as ISPs were doing with targeted throttling.