Zero rating is a thing in richer countries, too; in the US, for example, Sprint has made deals to zero-rate selected social media services; T-Mobile has made deals to zero-rate certain streaming audio services.
And, as in India, the advocates of the interests of the wealthy and corporations in the US like to promote zero rating as a thing that is good for the poor, with AEI promoting it as a tool to "narrow the digital divide". [0]
And, as in India, the advocates of the interests of the wealthy and corporations in the US like to promote zero rating as a thing that is good for the poor, with AEI promoting it as a tool to "narrow the digital divide". [0]
[0] http://www.techpolicydaily.com/internet/zero-rating-narrowin...