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by Yelwis 4083 days ago
Even where it isn't ubiquitous (outside the US), unusual domains confuse plenty of non-technical users.

I own <surname>.me.uk, and it took years for relatives and others to stop querying me if I gave them my email address. "You mean, .me.uk.com?" ".me.co.uk?" "That's <name>@me.uk?".

Having said that, I've seen .travel and .jobs on big advertisements, so it's just a matter of time.