[alphapapa]

Your comparison is a bit apples-and-oranges. I'm talking about a situation in which a corporation can decide to either a) do something, make more profit, but harm other people in the process; or b) not do that something, make less profit, and leave others unharmed.

In such a situation, the choice should be made without metrics and comparisons--it's a matter of right vs. wrong. That is what is missing from the decision-making process: morality.

[cma]

If a company consistently does what's right they will be out competed by a company doing what's wrong. So they have to go a whole further level in their thinking.