Can someone recommend an easy setup for analysis of German texts to see if they are positive or negative? I was too stupid myself to find and use something.
The solution for managers is outsourcing or hiring people who know what they are doing. Sentiment analysis is touching so many different topics in the area of text-analysis, its seriously not very easy. I wouldn't say its as hard as quantum mechanics, but you need a fair share of maths and programming skills to do it properly and know how to use the tools, imho.