As a new potential user I'd like to see more screenshots on the front page before I send them my money or download and install the OS. A video preview of 2-3 minutes would be even better.
There is a surprising lack of information on the website. Here are a couple links that help fill in the gaps.
"elementary OS is a Linux distribution based on Ubuntu. It makes use of a desktop with its own shell named Pantheon,[2] and is deeply integrated with other elementary OS applications like Plank (a dock), Midori (the default web browser) and Scratch (a simple text editor). This distribution uses Gala as its window manager..."
http://en.wikipedia.org/wiki/Elementary_OS
A browser that's not Firefox or Chrome scares me slightly, considering the amount of resources that go into securing them, yet they all fall at cansecwest.
WebKit isn't the only possible source of insecurity in an app that uses it. It may not even be in the top 10 versus things like image and font rendering libraries.
Yes, it's not surprising and not limited to them either. But seeing all the similarities in a non fanatic context also makes Apple work a tad less amazing.