[himynameistimli]

My suggestion is that if you're focused in Chicago, then market this product in...Chicago.

I'd like to rent a tent but I'm in Singapore now...and Boston soon.. So you'll never get a critical mass if it's just alot of people listing things for nobody else.

Focus on a region where you can build up something (i.e. Chicago) with renters and rentees, build buzz up in your region and then scale to other regions.