[lsaferite]

The point being, location != language.

I've been doing eCommerce for a long time now and the number of site that realize this is shockingly limited.

With a few exceptions, the translations you are using for a country website's language are possible to use for any country where a visitor wants to use the language. Exceptions include things like country specific product features and such. Those kinds of things would need a little though.

The data is all there and the tech is all there. It's just a desire or realization that is missing.

[Kurtz79]

Don't misunderstand me, I can see your point, and it would be a feature I might want to use in some cases.

But apart from the data and tech you need people implementing it, and I can understand most companies not seeing covering your/our case as worty of the added development/maintenance cost that it would entail.