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by dragonwriter
4091 days ago
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> But as you said, there are plenty of people who give 1-stars for almost no reason. I've seen studies that seen that (honest) ratings in number/star systems are strongly culturally correlated, and that American culture strongly favors giving the highest rating unless there are out-of-ordinary reasons to go negative, while some Asian cultures strongly favor giving middle to low ratings unless there is out-of-ordinary reasons to go positive. So simple cultural correlations in awareness of and use of a particular brand of a product could result in very different review results with exactly the same customer satisfaction profile. |
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