[Intermernet]

I'm hugely impressed by this tech, and I can't wait to see what happens when these devices (or similar) can automatically become a dynamic cluster, but the term "smart dust" will almost certainly come back and bite these companies in the near future.

PR isn't my thing, but "smart dust" has a whole heap of potential negativity when said by the general media, or heard by the general populous. Just because phones, cars and cards can be "smart", most people want their dust to be dumb.