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by onion2k 4084 days ago
To be honest, I'm suprised you've received any funding. You're a company that increases Twitter and Instagram followers. This is a deeply dodgy, largely unproven and mostly saturated market and you're charging prices that'll leave you out of pocket. No way are you worth $600,000. There's no way you can get enough customers.

Unless the followers are actually relevant, interested and verified-as-human-beings accounts. If that's the case then $600k is a fraction of what the company could be worth.

There's a lot of 'ponzi scheme' follower increasing apps and systems ($5 for 5,000 followers, 'team followback', etc), where people sign up to get more followers by automatically following other people who join the scheme, but the number of good applications that can find people who would genuinely be interested in hearing your message is, essentially, zero. There is an opportunity in the space but the problem is a hell of lot harder to solve in a worthwhile way than just increasing the vanity metric of "# of followers".

2 comments

The screenshot in their homepages shows the sales funnel (followed -> visited web site -> purchased). So yes, you are right, seems like they are solving an actual problem. I see how it might useful for e.g. less technical people who find Google Analytics scary.
You clearly get it.
I think it's a more familiar pattern than people want to admit.

We (OP3Nvoice at the time, now Clarify) went through Techstars London 2013. As much as the team loved London and the program, they just couldn't raise there. Fast forward a couple months and they've moved to Austin, TX. (I joined then.)

Moving to Austin created some challenges but within a couple months of restructuring the UK company to a US, the dollars started flowing and within 2 months, we ended up raising about $1.4M.

All of that said, we have some great advisors and a couple small investors from London and they've been insightful and asked some hard questions. But despite both groups speaking English, the cultures and risk tolerances are wildly different.

And yes, Kyle is a great guy. :)