[Scramblejams]

I remember reading an article about eMachines' turnaround. It said they put their customer support and product development teams together and tried to take every customer problem and turn it, wherever possible, into a product improvement to eliminate the given problem.

They gave this concept a lot of credit for turning themselves around from being a bottom of the barrel PC vendor to becoming a retail powerhouse in the early 2000s, before they were acquired by Gateway.

This isn't what I originally read, but there's an interesting publication here on the subject: http://www.pcic.merage.uci.edu/papers/2004/eMachines.pdf