[Mathnerd314]

"corporate communication always indicates the opposite of what it explicitly claims"

Do you have evidence for this? If Apple announces that their new iWatch with features XYZ will go on sale, I expect the watch to go on sale and to have features XYZ. Similarly, if a business mentions quality, then since qualities are the "characteristics or features that someone or something has", I expect them to focus on adding features to their product and incorporating more jargon into their business processes.