[geebee]

I agree, though I've never really agreed with the concept that idea and execution are separate things. I see an "idea" for a software application they way I see an idea for a novel. The execution and idea are very closely intertwined. Even intertwined is probably the wrong word, because that conjures up an image of two different things that are too tangled up to separate. I'd go even farther. The idea becomes the idea through the execution.

I suppose there is a sort of genesis of an idea, but even that probably already arrives with images of a UI and perhaps code in your head...