Not at all. People want easy things. Just look at all the companies that provide "Easy A/B testing" or "Easy lead scoring" via super-complicated-data-scienice-stuff-we-will-explain-in-1000-words-or-less-blogposts.
It doesn't matter that the results are absolute junk. Customers pay money so they can feel good. And it's easy.
It doesn't matter that the results are absolute junk. Customers pay money so they can feel good. And it's easy.