[auganov]

That's my point - an entertainer usually has an audience centered around their personality and it's derivatives. As a startup your audience is much more vague, often almost everyone. And when you do have an audience it's probably centered around something different.

[sanderjd]

I totally disagree that a startup's audience is more vague! If you're attempting to reach everyone then you probably aren't reaching anyone. Or do you mean post-traction "startups" who are trying to grow outwards from a smaller audience they have already won? If so, I suppose I agree with you, but I think the term "startup" is pretty dubious (though still widespread) in those cases.