[derf_]

> With that said, I have to ask why these groups are interested in 10-bit when I'm essentially certain they cannot view in 10-bit.

The H.264 prediction loop includes some inherent rounding biases and noise injection. Using 10-bit instead of 8-bit reduces the injected noise by 12 dB, which makes a noticeable difference in quality-per-(encoded)-bit, even when the source and display are both 8-bit. I spent some time talking with Google engineers early on in the VP9 design process, and they commented that they had done some experiments, but did not see similar gains by using higher bit depths with VP9. I don't know if that's still true with the final VP9 design, though.