[dublinben]

You might be interested to know that your $120/year is several times what the average consumer has ever spent on music per year.[0] It's quite likely that streaming services have already captured all the consumers willing to pay this much. The only growth will come from lowering prices.

[0]https://recode.net/2014/03/18/the-price-of-music/

[NeutronBoy]

I would never have normally spent $120 per year on music, yet I do for Spotify. I also listen to a ton more music than I would have otherwise, because after my $10 per month its 'free' - if an artist I'm tangentially interested in releases an album, it's likely I'll listen to it. Traditionally, I would never have done that because I wouldn't have paid >$20 for the album.