[smkiv]

Cool observation -- pretty clear people don't like buying software. I can think of a handful of reasonably-new software security companies (agile bits, dashlane) that sell software to people.

And worth mentioning, plenty of people expect bitcoin will make a difference here. It (or some centralized system that makes it easier to buy things online, like iTunes) certainly has/will continue to make people more willing to purchase other kinds of ones and zeros.