[ctvo]

You already acknowledge that sushi is a commodity item you can get anywhere, at various price points, but it tastes better when you pay more.

Why is it so confusing to you that quality food costs more? Yes ingredients matter (more so in sushi than most food), yes it requires a lot of skill to prepare. Not only that, the type of sushi restaurant cited in the article, the chef serves the customer directly as he prepares the food. Surely you can see why that'd cost more?