[bobajeff]

Yeah this. Exactly. This is what DNT attempt 2.0 should be.

"Do you want Ad agencies to gather and possibly share with or sell to their partners about your browsing activity?"

[rsuelzer]

Unfortunately, at least two of the major browsers are also run by major advertising and tracking firms. There is an inherit conflict of interest here.

[realityking]

I may just be very slow right now (it's late, a holiday, and I had too much to eat), but who, besides Google, are you referring to?

[rsuelzer]

Microsoft & Google. Not Apple, but certainly not for a lack of trying.

[dragonwriter]

Well, Apple tried to be a major advertising firm (and still tries) with iAd.

Though I don't know that I'd say that they are such a firm.

[freehunter]

Bing Ads.