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by dudus
4094 days ago
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DNT is not a technology that will automatically restrict people from tracking you like adBlock for instance. The idea is that good citizens will honor your choice of not be tracked. It needs buy in from both users, advertisers and publishers. If you make it so that you only get approval from users, advertisers and publishers will ignore it and the whole thing collapses. They already have very little incentive to honor it. We could have seen laws, in the future, requiring business to honor it. But this move by Microsoft gave publishers/advertisers all the weapons they would need to fight those bills. It no longer express the choice of the users, and that was the key of DNT. Microsoft move completely removed any possibility that publishers or advertisers could support it, basically killing the proposal. It is their fault. Do not expect to see anyone honoring it anytime soon. |
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Most advertisers that I read about who were also vocal against DNT said they would not honor it before Microsoft even made it a default. Quit kidding yourself that Microsoft's decision did anything but hasten its irrelevance.