[danbruc]

This whole thing is pretty silly. If you are not sending a DNT signal then almost surly only because you don't know about it or you don't care enough, almost surly not because you really prefer being tracked. Or is there really a relevant group of users preferring to be tracked? If yes, why?

[kllrnohj]

Because I rather like that my search results are improved, my ads are less random, and recommendations are useful.

Sure if you ask the question "do you want to be tracked?" you'll get an obvious no. If you ask the question "do you want better search results?" you'll get an obvious yes.

Biased questions lead to biased answers.

[danbruc]

I did not want to imply any bias in the formulation of the question. I personally don't want to see any ads at all, I don't want to live in a search bubble and I don't care about recommendations. I can not see any way in which tracking and creating a profile about me could provide me enough additional value that I would be willing to compromise on privacy.

But this is of course only me, I hear rumors that there are actually people valuing ads. But I am still not convinced, the right question is neither »Do you want to be tracked?« nor »Do you want better search results?« but »Do you want better search results at the price of being tracked?«. My personal answer is a definitive no but I can't really tell in case of the general population.

[smileysteve]

I have slightly positive feelings towards retargeting.