[kevan]

$200 probably wouldn't cover lawyers fees. From an amoral perspective, there's a simple cost function: (cost to buy) vs (chance of being caught * cost of damages). If you don't make the cost of damages high enough then the behavior will continue. [0]

[0] http://en.wikipedia.org/wiki/Punitive_damages

[bthomas]

This assumes all violators are doing it willfully. I imagine most restaurant owners that make a Squarespace site in an afternoon have no idea you can't just copy something from Google Images.

[s73v3r]

Too bad. Ignorance of the law is no excuse.