[s54b32dd]

But, really, most audio companies were never properly positioned to offer the type of product that Beats has anyway. Bose could probably have made the connection, as could a few other broader electronic brands (Sony, Panasonic, etc.), but most brands that are primarily focused on speakers/headphones operate by courting audiophiles, because traditionally that's where the money has been.

Certainly, Beats has done an excellent job of generating a brand image and marketing a product. However, many other companies in the headphone market would have had a challenge doing the same, because if they were to court the casual listener market, they may risk losing the traditional audiophile market.

[sjwright]

True, though nothing was stopping any established company from creating a new brand to differentiate markets.