| > If you have a high bounce rate, you will inevitably have a low conversion rate. This is a worrying statement from someone who is supposedly a web marketing expert! There are some inconsistencies too; now your claiming bounce rate is important for customer sanity - something I certainly would agree with! But I'm not sure you can logically extend that to linking with conversions. As a programmer foremost I think I am a pretty good marketer too; so perhaps that's why I find what your saying disagreeable. Indeed I work with someone [as a consultancy] who describes himself as a "people person" and marketeer (and is supposedly a good one). He can't, alone, sell my software for jack shit... I think there is room in these analogies for a middle ground where we can pool our skills; programmers to explain it, marketers to give it that needed gloss. Also I feel none of your points (in the blog) are rocket science; it does something of a disservice to programmers, who tend to be very bright, to suggest that is where they fail. I think the key points we fail are as follows: - difficulty in writing good, non-technical, copy - looking objectively at the subject matter - spotting where a "newbie" to a site/software might get confused on it's purpose how it works (and then explaining or working round that) On the other hand we tend to be good at things like solid SEO, keyword marketing, spreading the word in a grass roots way - etc. The only thing I would agree with is design; a lot of people try to sell bare metal work with the promise of a "custom design". That never works - your better off with a sexy design and a few missing, soon to appear, features :) There are programmers who ARE struggling with the basics, I agree. But Im sure there are good and bad people in marketing. |