| That's surely an interesting idea, but I doubt it's doable. First, you assume to know why visitors bounce (the "website wasn't what they were looking for"). That's quite a jump since bounce rates are about behaviour, not the causes leading to that behaviour. For example, let's say I'm a bad writer and designer. My page may be absolutely the one a visitor was looking for, but due to my bad writing and design, the visitor thinks it's the wrong one. People scan web pages, they don't read them. As another example, let's say I'm shopping for a new mobile and your page sells mobiles. I may bounce not because I'm one the wrong page, but because your price is easy to find and it's completely over-the-top in my opinion. Second, there's also the problem of defining and measuring bounces. Third, the conversion rate is, to some degree, a relative measure. Any number, say 10%, is meaningless unless you have an idea what's usual (for webpages similar to yours). Therefore, it doesn't matter what base it uses as long as everybody uses the same base. Overall, I believe bounce rates are rather useless compared to other measures. |