[CydeWeys]

Sony does own the .sony gTLD: https://www.icann.org/en/system/files/files/request-2014081-...

More generally, as part of ICANN's gTLD approval process, if the gTLD being applied for is a trademark, then it can't go to anyone else besides the trademark holder. So there's actually a lot more assurances that you are dealing with who you expect to be dealing with with gTLDs versus random domain names on .com.

[kedean]

Honest question, trademarked according to who? The Internet is a global thing now, so who wins if there's two entities that happen to both have valid claims to a trademark?

[josteink]

First one to pay icann money obviously.