[delluminatus]

Definitely. Try clicking through to the article:

We generally use web pages as our canvases and paint content on the x– and y-axises. This is our tangible abstraction of reality. Here we are going to explore what happens when we introduce z-axis to content presentation. Instead of stripping down reality to a plane, we are going to simplify it, keeping our three physical dimensions but only their minimal essence.

[untog]

It reads as a joke until you see it on a startup's about page.